Rooted In Cameron Highlands, Trading Since 2017
From a wholesale lot at Pasar Borong Selayang to a farm-and-market operation spanning two states. This is the Hot Shine story.
Hot Shine Fresh Vege & Fruits Trading
Hot Shine Fresh Vege & Fruits Trading is a Malaysian wholesale and retail merchant dealing in fresh vegetables and fruits, registered with the Companies Commission of Malaysia (SSM) under registration number 201703276464 (002693554-H). The business has been active and continuously operating since 22 August 2017.
We cover the full path of highland produce ourselves: cultivation and collection in Cameron Highlands, Pahang, then wholesale and retail distribution at Pasar Borong Selayang, one of Kuala Lumpur's main wholesale markets.
- Registered business type: Wholesale of Fruits & Vegetables (Memborong Buah-Buahan dan Sayur-Sayuran)
- Operating continuously since 2017, registration active
- Two locations: Cameron Highlands for sourcing, Kuala Lumpur for market
Milestones
Hot Shine Fresh Vege & Fruits Trading is officially registered with SSM Malaysia and begins trading as a wholesale and retail merchant at Pasar Borong Selayang, Kuala Lumpur.
A dedicated collection point is set up at Jalan Lembah Bertam, Ringlet, Cameron Highlands, Pahang, to gather produce directly from highland farms and greenhouses.
Our own cultivation covers a wide range of highland vegetables, from leafy greens and cabbage to tomatoes, capsicum, brinjal and long beans, grown across greenhouses and open fields.
A dedicated packing area handles sorting, grading and box-packing so produce leaves Cameron Highlands ready for market.
Hot Shine now supplies over 42 varieties of vegetables and fruits to wholesale, retail and F&B customers across the Klang Valley.
Two Sites, One Supply Chain
Our operation runs across two locations, each with a distinct job in getting produce from field to buyer:
- Cameron Highlands Collection Centre. MDCH 13, Pusat Pengumpulan Sayur, Jalan Lembah Bertam, 39200 Ringlet, Pahang. Produce from local greenhouses and fields is collected, sorted, graded and packed here.
- Pasar Borong Selayang, Kuala Lumpur. Lot D15, our wholesale and retail counter at one of the Klang Valley's busiest wholesale produce markets.
Registered And Compliant
Want To Visit Or Place An Order?
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